Introduction to Media Literacy

The ability to read and write a language is called literacy. By the 19th century, literacy was the main tool of human communication. Writing and reading are fundamental in traditional literacy. Today, literacy has expanded from a simple definition to a broader definition.

The Oxford Dictionary of Literacy states: "Literacy is the ability to read and write." Ability to communicate and digitize.

UNESCO has made three points on literacy.

1 Empowering personal expertise

2 Protect sustainability and promote literacy.

3 Development of personality traits



Literacy has been used as a masterpiece in ancient times and as a literate and literate person after the development of the written medium. Due to the advancement of communication technology, the concept of literacy has expanded in various fields. by the time

Visual Literacy, Audio Literacy, Computer Literacy, Information Literacy, Technology Literacy, Digital Literacy are the main ones.

All of the above can be referred to as media literacy in the field of communication.

What is Media Literacy?

Media literacy is the ability to read and use media messages critically .Medial literacy is a result of media education .The basic need here is to study the emergence and impact of media. It helps to interpret the impact of different messages. Even UNESCO and the European Commission have paid close attention to this issue.

Much attention has been paid to media literacy since World War II, influencing the media. The focus here is on.

Definitions

1

“The media is the perspective on how we interpret the media messages we receive and how open we are to the media. We build perspectives on our knowledge structures (W. James Porter)

2 "Media literacy is the ability to use, analyze, evaluate, and create messages that are centrally presented in every way."

3 Media Literacy Education Literacy is the art of the 21st century (Internet)

4 Media literacy is access to the media. Media analysis is the ability to evaluate media, create media, and work proactively in the media (National Institute for Media Literacy - USA)



There are three theories of media literacy (James Porter)

1 Self-centered path (recipient's personal scope)

2 Cognitive structures (level of knowledge of the recipient)

3 Skills (Skills of the recipient)